ABOUT PUNGROW
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Pungrow blocks are a system of geometric building blocks. They are made of ABS and designed with a mortise & tenon interlocking structure that can be assembled and connected from any surface. There are around 300 geometric blocks in 16 colors and 4 sizes that accompany an array of accessories including gears, wheels, tubes and various other parts for easily constructing lifelike creations.
BRAND STORY
As a seasoned enthusiast of building blocks, John Luo identified a gap in the market: the available options were either too basic, offering limited creativity with rough constructions, or too rigid, with high-structure accessories that constrained imagination. He envisioned a system that would allow for both freeform and lifelike creations.
The epiphany came while helping his son with math geometry problems. To make the abstract concepts more tangible, John used objects with similar geometric shapes. He demonstrated how eight small cubes could form a larger cube and how two equal right triangles could combine into a larger right triangle. This hands-on approach not only helped his son grasp the concepts but also sparked an idea in John—a system of geometric blocks that could replicate the shapes found in everyday life.
In 2013, after four years of development, the first series of Pungrow geometric building blocks were introduced, with a side length of 2cm. Drawing inspiration from ancient Chinese architecture, John's design team refined the mortise and tenon structure, adjusting the number and shape of the joints for a more secure and user-friendly connection. The initial release included three shapes—square, triangle, and circular sector—in eight colors, all in the 2cm size.
The Pungrow Geometric Building Blocks have since evolved, with an expanding palette of colors, shapes, and sizes, along with a variety of accessories. These enhancements aim to offer greater realism and versatility in construction. Despite the growing diversity within the Pungrow block family, their distinctive 6-sided mortise and tenon structure remains a hallmark, easily recognizable among other building blocks.
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![](https://www.pungrow.com/wp-content/uploads/2023/12/Father-Son.webp)
BRAND STATEMENTS
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VALUES
How do we succeed in the market competition?
Children Toy Educational Level (A+, A)
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About S-up Kids
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Pungrow is a toy brand of Guangzhou S-up Kids Co., Ltd that focuses on creative block toys.
Guangzhou S-up Kids Co., Ltd., established in 2008, is a Chinese company that develops, designs, produces, and markets educational toys for global customers. The company is headquartered in Guangzhou with a factory & logistics center in Chengdu and multiple branches across China.
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Company's History
The company initially wholesaled various brands of educational toys, and later decided to have its own research and design. In 2013, the company launched its first self-development toy, consisting of a system of 6-side-interlocking blocks. In 2018, the company set up the Pungrow Science and Education Research Institute and began marketing its block toys under the registered brand of Pungrow. In 2019, Pungrow completed its first design of a preschool education course based on the Pungrow blocks & toys, which was later incorporated by an increasing number of educational institutions in China into their preschool teaching curriculum. The company has never ceased on the innovation and design of educational toys. Until 2022, the company has obtained over 100 domestic and global patents and copyright registrations.
20 Years Of S-up Kids
Year 2001
Mr. Luo Yunzhang started his toy business.Year 2006
Mr. Luo Yunzhang started his first toy company in Yiwu.Year 2008
Guangzhou S-up Kids co., ltd was established with a focus on educational toys.Year 2009
The company opened its first branch in Beijing.Year 2011
The company was listed “the top ten sales of Toys R Us“ in China.Year 2013
The company launched its first self-development toy, consisting of a system of 6-side-interlocking geometric blocks.Year 2017
The company established its factory & logistics center in Chengdu.Year 2018
The company set up the Pungrow Science and Education Research Institute.Year 2019
The company completed its first Pungrow Education Course.Year 2020
The Pungrow Education Course was approved as the Annual Planning Course of Shenzhen Education Sciences and incorporated by educational institutions into their early childhood teaching curriculum.